Whether you’re brand new to the world of blogging or you’ve been around for awhile, one thing is for sure: there are a lot of bloggers in the world. Like, millions. With so many blogs on the internet, how can you make yours stand out?
Since blogs are such a visual platform, the best way to stand out (besides writing great viral content) is with blog graphics like your header logo. This is the first thing anyone sees upon visiting your site. Consider it like store signage or a book cover – it’s a quick snapshot of what your blog and brand is about. Since first impressions are super important, you’ll want to put your best foot forward with your logo design.
If you’re thinking a great blog logo will take an experienced graphic designer, think again. BeFunky has all the tools, typography, and graphics to help you create your own logo and set your blog apart! All you need is a great design idea and we’ll teach you how to do the rest. Let’s get started!
What Makes A Great Blog Logo
If you don’t know the first thing about logo design, a great place to start is looking at other blogs in your niche and creating a Pinterest board just for logo ideas. This is for pure inspiration and analyzing what you’re loving about other logos, not for copying them. Look for fonts that intrigue you, layouts that excite you, and colors that remind you of what you want your brand to be. You’ll start to notice a trend amongst the logos that are well done. Here’s what we think all great blog logos have in common:
They’re Branded. We’ve talked about the importance of branding for business, but here’s the thing: if you treat your blog like a business it might actually become one. Branding your logo with an intentional color palette, typography, and style will help you stand out in the sea of other blogs. Whether your goal is to monetize your blog or simply increase your traffic, a well-branded and memorable logo is necessary.
If you haven’t established a brand identity for your blog, creating a mood board is a great place to start! You can brainstorm color palettes, typography you love, and different layouts. These things will all play a huge role in your logo design.
They’re Easy To Scale. Great logo designs look impressive at their full resolution and when they’re shrunken to watermark photos. This means straying from a design with super intricate fonts that become unreadable or messy when you size down.
They Capture The Blog’s Personality. Here’s the thing about personalities – everyone’s is unique. There may be blogs with similar personality or vibes, but at the end of the day, no two people behind those blogs are identical (not even identical twins!). It’s important to establish your own unique voice and let that personality come through in your blogging and blog design, including your logo.
Spend some time listing out some qualities in your own personality you want to reflect in your blog. Do you want it to be fun, sarcastic, intellectual, comedic, or a combination of sorts? Whatever you choose to represent, make sure it’s reflected in your logo and overall brand.
They’re An Original Idea. This one sounds like a no-brainer, but the amount of bloggers copying other blog logos is staggering. If you’re serious about blogging, it’s important that you come up with a design that’s original, stands out, and is memorable.
How To Design Your Blog Logo
Now that you know what goes into making a great blog logo, it’s time to get your design on! With your ideas for a logo in mind, head to BeFunky’s Photo Editor and upload a photo, or select one of the sample photos. It doesn’t matter which photo you choose, since we’ll be using it as a transparent background canvas.
Click on the Background tool from the Edit menu on the left. You’ll see that the photo transforms instantly into a transparent background (it will look like a checkerboard pattern). Designing your logo on a transparent background is super important – this way, no matter what color your site background is, the logo will look seamless. When you design logos on a colored background, even solid white, there’s a chance that the white you’re using as a background on your blog is not the same as the white used as your canvas. Trust us, this will make your logo look ultra professional, no matter what it’s placed on. Don’t forget to click on the blue checkmark to apply the transparent background.
Next, click on the Crop tool from the Edit menu on the left to crop your canvas to the perfect dimensions for your blog header. The sizing for this will vary from site to site (the best place to find this information is in your Theme package), but for this tutorial we’ll crop into a common blog header ratio of 820 x 200. Type your dimensions into the width and height boxes and press Enter on your keyboard, then click on the blue checkmark to apply the crop.
Now for the fun part (designing your logo)! Click on the Text tab (the T icon) from the menu on the left and click the Add Text button. You’ll see a textbox appear for you to begin typing the name of your blog. Use the Text Properties menu as your guide for changing the font and font color, but notice that you can click and drag your textbox anywhere on the canvas, as well as resize and rotate using the blue circles.
If you have a font stored on your computer that you want to use in your design, simply click on the Font menu and type the name of the font into the search bar. It will automatically be added to the giant list of fonts in BeFunky for you to use. For Font Color, if you have a specific Hex code you use in your branding color palette, notice that you can type the code into the Color Hex Code field and use it!
Using a simple graphic in your blog logo is a good idea if it fits well with your branding. To add a graphic to your logo, click on the Graphics tab (the heart icon) from the menu on the left. You’ll find a large variety of graphics, arranged by category, to use in your design. When you find one you love, simply click it and it’ll appear right on your canvas. A Graphic Properties menu will also appear to guide you through changing the color and other options, and you can use the blue circles around it to resize and rotate.
Need to move a graphic behind text or vice versa? Click on any element in the design and select Move Forwards or Move Backwards (you’ll find those buttons under Options in the element’s respective menu).
When you’ve finished your new blog logo, click the Save button at the top of the Photo Editor and remember to Save As .PNG. This last step is critical for keeping your background transparent instead of white. Now all that’s left to do is upload your new blog header and marvel at your creation!
Ready to create your own logo? We’ve got all the tools you need and then some! Click the link below and don’t forget to share what you’ve created via your blog URL in the comments section. Happy logo designing!